Advertisements can use many tactics, such as sex appeal, to catch the audiences' attention. Recently, several Old Spice television advertisements caught the attention of the public. In these ads, a very fit, well-dressed man, explains how if your partner uses the product, they will become more like him, or in other words they will treat you better. The man uses several examples, such as taking a boat ride, receiving tickets to "that thing you love" and then those tickets turning straight into diamonds, all of this possible by him using Old Spice body wash. He uses repetition of asking questions comparing your man to himself (when using the product) to successfully advertise it. The information on the video itself, according to Old Spice, says, " We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it." Although it isn't as blatant as if the person in the ad was a woman, there is definitely a small amount of sex appeal used in the ad. In the ad, the man never wears a shirt, which allows allows for his extremely fit body to be shown the entire time. Not to mention, he starts the ad with nothing but a towel on, standing next to a still running shower, allowing us to assume he was right in the middle of showering before we "walked in". In fact, if you look at almost any recent Old Spice commercial, none of the main actors have shirts on at all, and each of them has washboard abs to show for it. The sex appeal is shown in each of these through the main actor, but it isn't taken as harshly as it is when the sex appeal deals with a women. In fact, many times when this commercial is mentioned by people I know, they seem to find it more humorous than dealing with sex appeal.
View the ad here.
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